This is the first question every owner should ask themselves.
You complain that AutoScout24 costs too much. But are you sure the portal’s price is the problem?
More than 50% of enquiries arrive outside working hours.
This is not an invented statistic. It comes from our experience and analysis of enquiries handled across more than 150 dealerships we work with.
An enquiry arrives at 21:30. Who answers?
A customer asks for information on Sunday afternoon. Who follows up?
A potential buyer wants to book an appointment. How long does it take before someone contacts them?
A salesperson forgets a negotiation. Who notices?
A customer calls and no one answers. Who follows up on that call?
Every enquiry you pay for and fail to handle properly is an investment you risk seeing no return on.
But the problem is even bigger.
For every 100 enquiries received, how many appointments do you actually generate?
In the automotive industry, the ratio of appointments booked to enquiries received is often around 8-12%.
With AI4Dealers, among the dealerships we work with, we record results that can reach 30-50%.
Take a moment to think about those numbers.
If you receive 100 enquiries today and get 10 appointments, what would change if you could generate 20? Or 30?
How many more sales opportunities would your sales team have?
How much could the return on the thousands of euros you already invest in advertising change?
It does not automatically mean doubling or tripling sales. But it does mean having many more qualified opportunities to close them.
This is why the problem is not necessarily how much you spend acquiring customers.
It is how much you get from every single euro invested.
With AI4Dealers, part of your sales process can work 24 hours a day, 7 days a week.
Artificial intelligence manages and qualifies enquiries from AutoScout24, Subito, WhatsApp, your website and other channels, guides potential customers towards an appointment and provides practical support for salespeople.
But answering customers outside working hours is only part of the problem.
And the CRM? If It Only Stores Contacts, You Have Bought an Expensive Address Book.
What is the point of having 5,000 contacts saved in a management system if no one works on them?
What is the point of recording a quotation if no one remembers to follow up with the customer?
What is the point of having a diary full of appointments if there is no process for managing, confirming and organising them?
A traditional CRM often does little more than store what staff enter manually.
The AI4Dealers CRM is something different.
Not a digital archive. A sales weapon that works alongside your salespeople.
A system designed to populate itself through AI-managed interactions, update information, organise negotiations, manage quotations and contracts, schedule follow-ups and automate repetitive tasks.
We introduce shared digital calendars, reminders, organised appointments, defined sales processes and tools that allow salespeople to focus on activities that generate value.
No more paper diaries, sticky notes, forgotten appointments or negotiations left to an individual employee’s memory.
Call tracking also becomes a tool for identifying unhandled opportunities and improving sales organisation.
Artificial intelligence, when it is truly designed for automotive needs, is not a technological toy.
It is a tangible competitive advantage.
While some continue to manage manually everything that could be automated, others are building organisations capable of working with greater speed, continuity and efficiency.
Before asking how to spend less on AutoScout24, ask how much more you could earn by truly making the most of the customers you already pay for.
Because portals do not cost too much when they deliver a strong return on investment.
They cost too much when you cannot make the most of them.
